G1g works with its partners in many ways, including marketing their products through niche sites and developing insurance e-commerce solutions for the providers, and taking advantage of other co-marketing opportunities like metg1g.com for Metlife, g1g4corp.com, an Intranet based site for large corporate companies. “Metlife has 17,000 insurance agents and when a customer approaches them for travel health plan, their agents link up to us,” says Jeewanjee. He also says 30,000 insurance advisors of Word and Brown hook up to a g1g supported site for insurance services.

“G1G creates a web presence through a website for partners where they will be able to sell international medical, travel medical defense based act medical and many other insurance products internationally online and earn additional revenue,” Jeewanjee says. Besides providing direct support to the partners, overheads like processing and maintenance on the website is handled complete automatically with no interaction required from partners side. This saves his partners money. “For online distribution, they come to g1g.com,” Jeewanjee says. “If they do it themselves, it costs them minimum of a few hundred thousand dollars, so we say we’ll do it for you.”

Jeewanjee knows how to market products well over the Net. To bring maximum traffic on his site, he advertised on Google and Overture. He still advertises on them and pays close to $50,000 annually. He also started offering corporate services to large corporate clients. One such client is Cisco whose employees buy online insurance when they need travel abroad. “Even Cisco prefers the services of g1g to help its employees while they travel,” Jeewanjee says proudly.

Only 12 percent Americans buy travel insurance as opposed to Europe where 60-70 percent of the population travels with their insurance. The American travel health insurance market has doubled since 9/11, and Jeewanjee sees the market doubling over the next few years. It looks Jeewanjee knew the secrets to customers needs and pockets. From the day he had the plans for the website, he knew what his website should be. Early on, he organized a classroom competition. Students were asked to spell Jeewanjee. The answers were exciting and looking at whatever they wrote, Jeewanjee knew he should start a site with as many similar sounding names. This worked wonders for him in the form of hits. “Even when a customer types Jeewanjee wrongly, he lands in the right site,” Jeewanjee quips.